ARTECH

Branding, Character Design & Animation

For Artech, a vibrant category under Auto Lubumbashi, we crafted a full brand identity that brings together the worlds of stationery, art tools, and tech accessories. At the heart of the branding are two original characters, one representing Art, the other Tech, designed to connect with a young, creative audience. We brought these characters to life through colorful and expressive animation, adding movement, personality, and emotion to the brand. The result is a fun, energetic identity that blends visual storytelling with a youthful spirit—perfect for inspiring the next generation of creators and thinkers.