SafeWork

Branding, Illustration & Animation

For SafeWork, a safety and workwear brand by Auto Lubumbashi, we crafted a full visual identity from the ground up. This included designing a bold and professional logo, developing a series of illustrated characters to represent each product category, and creating an engaging animated video to bring the brand to life. Our creative direction focused on clarity, trust, and approachability, ensuring the brand speaks directly to professionals who rely on high-quality safety gear every day.